MailChimp is a marketing automation platform and email marketing service. You can find it in the Apps menu. To activate the app you’ll need an API key. Go to and make a registration if you don’t have a profile. Then follow the steps to get the API key:

  1. Go to your Account
  2. Then select Extras
  3. Choose API keys
  4. Create API key
  5. Copy/paste it into your shop admin
  6. Select an audience, make the app active and save the changes

You can also add a script for pop-up forms and collect the data you need to send your customers more personalized, relevant content.