An eCommerce store is made up of different pages and features, each one with its own purpose. Some are designed to help your users find what they want, and others are meant to encourage them to buy products. An example of such pages are wishlists, compare products and reviews. These are three important features that your eCommerce store should have. Let’s take a closer look at each of them and their purpose on your website.
A wishlist allows customers to add items they want to buy later to their account without actually buying them right away. This is helpful when customers want to compare items or save something they may not be ready to purchase yet. Wishlists can help remind your customers what’s on their shopping list and/or be used as wishful thinking for future purchases. You should also know that usually creating an account and logging in is a must before adding an item to a wishlist.
The Compare products feature helps customers find the best deals for their needs by allowing them to compare different products side-by-side. It makes it easy for the customer to find what they’re looking for because they don’t have to hunt through all the products on your site. Instead, they can quickly see which of the products are most similar to what they want and then quickly make their purchase from there. When customers are comparing different products, they need all the information possible in order for them to make an informed decision about which one is best for them. This includes things like pictures, specifications, and prices so that customers can make sure that they’re getting exactly what they want at an affordable price point too! So activating compare products feature is a necessity for every e-commerce store.
The reviews feature gives users the opportunity to leave feedback about the product or service they received from your company. This can help other potential customers make informed decisions when choosing where they will purchase their next item. Also, reviews from other shoppers will let you know how well a product performs and if it’s worth the price or not. Reviews can help your SEO, too. They will show up alongside the product in search results for that particular item.
The takeaway here is that you should have a wishlist, compare, and reviews feature on your online store. You can have all three or just one of these features, but having none of them will likely be damaging to your business. First and foremost, people need to be able to add products they like to their wishlist so they’ll be reminded when the right time comes around for them to make a purchase. Secondly, people will want to know what other customers are saying about the item before buying it or not buying it—so adding reviews is crucial. Lastly, if you have an item that’s available in multiple colors or sizes (or even fabrics), your customers need some kind of way of knowing which ones are most popular—and thus which ones should be prioritized in terms of ordering more stock from your suppliers and manufacturers.
If you are looking to grow your shop and offer a better user experience to your customers, then this article has hopefully given you some ideas on how to do so. Go to your PosFox shop and take the best of it.