Congratulations! You’ve created your online store, and now you’re wondering what to do next. You might be wondering: How do I get people to buy from me? How do I keep them coming back? What can I offer them that will make them want to do business with me instead of my competitors? It’s a lot to think about, but we’re here to help. In this article, we’ll tell you what you need to know about making sure your online store is as successful as possible.
Once you’ve created your store, we recommend starting with the essentials:
1./ Start collecting emails for email marketing
Your e-commerce store is up and running, but you want to collect email addresses from customers and send automated emails to them. So you won’t miss out on a significant opportunity to grow your business.
To start collecting emails from your customers, connect your online store with some of our integrated apps like Mailchimp or Sendinblue. These services have powerful tools that allow you to manage subscribers and send targeted marketing campaigns based on the data collected about them in real-time.
2/ Activate Heatmap for insights about how customers use your website
Heatmap is a way to see where your visitors are clicking. You can use it to see which pages are performing well, and which ones aren’t. The heatmap will show you which parts of your store get clicked on more often than other parts.
It’s a good way to optimize your store and make it easier for people to find what they need, especially if you’re new at selling online!
3/ Activate Facebook Chat
To make it easier for customers to reach you, you can add a Chat button to your website. This chat button will automatically open up Facebook Messenger so customers can chat with you directly from their browsers. PosFox has integrated a Facebook chat into all online stores so you don’t need to pay extra for it over your subscription plan.
4/ Activate Google Analytics and Facebook Pixel
Google Analytics is a free tool that helps you track how people use your store. It’s important to monitor the performance of your online store and make improvements based on data insights. Google Analytics can also help you get a better understanding of your customers so that you can create more effective marketing campaigns.
Now that you have set up your store and added your products, it’s time to make sure you can track the performance of your Facebook ads. This way, if any of the ads don’t work as well as others, or if there are some new products in particular that sell better than others, then you can adjust them accordingly. The Facebook pixel is a simple code that needs to be added to every page of your website. Once installed on each page, it allows Facebook to track which pages users visit and how long they stay on those pages. It also allows us to see when people visit our website using an ad link; this information is invaluable for determining whether an ad campaign was successful or not.
5/ Add labels
Labels are a great way to add extra information to your online products. You can use labels to highlight products to your customers and thus increase store traffic.
Your store is running and making a profit. What to do next?
6/ Add more options to login into your store
Are you looking for an easier way to allow customers to log into your store? With PosFox, you can add Facebook and Google login options to your store for free. This means that instead of creating an account and having to remember a password, your customers can log in with their social media accounts. Facebook and Google are some of the most popular social media platforms, so this is an easy way to get more people signed up for your store!
7/ Add a quick order button to product pages
Your shop is up and running. Now you decide to create a sale campaign either for Black Friday or Christmas. It will be wise to make it easy for customers to create orders fast. It’s best practice to add a button for making a quick order next to the standard “Add to cart”. This button will help them check out quickly and easily and therefore increase your revenue. You can opt-in Quick Order feature from your admin panel for free.
8/ Activate coupons for your customers
In order to encourage orders you can create discount coupons. They can apply to individual products or an entire category. Promotional codes are one of the most common types of promotional offers an e-commerce store can offer. When you create a promotional code, you’re giving customers motivation to buy that they wouldn’t have if they weren’t on sale. This helps your business generate sales and increase revenue. Plus customers get the products they want for a lower price and you keep them happy with your brand.
Get the maximum of your online store
The more your online store is up and running the more creative you need to be. You need to keep your customers engaged with your brand and find new ways to convert sales.
9/ Create Gift cards
Gift cards are pre-paid cards that can be redeemed at an online store of their choosing. They’re usually associated with a specific brand or general theme (like “Happy Birthday!” or “Thank You.”). Adding gift cards to your store gives customers more value for their money when making purchases from you than if they were just paying by credit card or PayPal. That’s because even though it may seem like not much is added onto what was paid before (i.e., $10 + $2 = $12), it actually does affect how much people spend overall: most people will spend more than what’s on their card once given away because they don’t want anything left over after using it up entirely!
10/ Activate Reward points
The reward points system allows you to reward customers for various actions they take on your website such as making purchases, writing product reviews, etc. This can act as an incentive for customers to continue engaging with your site by providing them with rewards that they can use to purchase other products.
11/ Recover sales from abandoned carts
An online store is only as successful as the number of sales it generates. If you want to see a significant increase in your sales, you should consider using an abandoned cart app. The goal of this tool is simple: get more people from your email list to make purchases by reminding them about their abandoned carts. The app will send a series of emails to each person who has left items in their shopping cart without completing a transaction within a couple of days (depending on the default setting). These emails will have a link that takes customers back to their abandoned carts and therefore leads them straight back into the store itself.
We hope that with this article or should we say a guide we’ve helped you find out the most important DOs in e-commerce. As you move forward with your business, it’s important to keep these steps in mind so that you can grow your customer base and make the most of your website.