Prepare your Webshop for Holiday Sales

The holiday season is a great time to launch and expand your online shop. With sales trending toward digital products and consumers flocking to online stores, businesses that haven’t already launched their online stores may want to consider getting started now—before it’s too late. The holidays are a busy shopping time and it is fast approaching, so your shop will need to be prepared for this. Here are some things you can do now so that your shop is ready for the holiday rush.

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You will need to import or add manually the products you want to sell on your website. This can be done through your shop admin panel. In addition, you can use the stock management app to maintain an optimal stock level of your products and never run out of stock. The app will help you also in creating orders for suppliers and receive alerts for low-in-stock products.

Make sure all product information is up to date and complete. Add your own product images, descriptions, and prices. If you offer tangible goods (such as jewelry or apparel), you may want to create variations of each item so that customers can see how they look in different colors and sizes.

Plan your holiday marketing strategy

Now that you’ve made a list of the products and services you’re going to sell this holiday season, it’s time to start planning how you will promote them. There are many ways to market your offerings online: Facebook ads, Google AdWords campaigns, and Bing Ads are three popular options among small businesses. If you don’t have the time or budget for paid ads, then social media is another great way to reach customers. When it comes to advertising, social media can be a powerful tool.

It’s also important not to forget about mobile users when planning your holiday strategy—accordingly, make sure that any emails or landing pages are optimized for mobile devices so they load quickly and can be easily accessed by everyone on any device!

Make sure you’re ready for the traffic surge

Now that you have a plan, it’s time to make sure your website is ready for the traffic surge. Here are some things to consider:

  • If your site isn’t ready for the increase in traffic, it could lead to frustrated customers and lost sales

  • Make sure you have enough capacity. If people can’t access your site because of an overloaded server, this will not only hurt their experience and make them want to go elsewhere but also affect how much money you make from sales during Black Friday and Cyber Monday (and beyond)

  • Make sure your website is optimized for mobile devices. More than half of all online shoppers now use their phones or tablets while shopping on Black Friday weekend—so if yours doesn’t load quickly or display properly on these devices, they’ll bounce off and find another company whose site works better with their device right away! Don’t let this happen!

Update your online store

Before the holidays get into full swing, spend some time updating your online store. Update it with holiday-themed images and add holiday-themed products to your online store. Make sure you have enough inventory to meet demand during the busy season, update your online store with holiday sales and promotions, as well as shipping deadlines for all of those last-minute shoppers (and don’t forget about those international shipments!).

Don’t forget to add a countdown clock for when the product discounts end. A countdown clock is a great way to increase engagement. This can make it feel more urgent and help you get people to buy sooner so take advantage of it now!


Plan, plan, plan!

You can have a booming successful festive season if you plan! If you’re having a holiday sale, it’s the perfect time to test your website and make sure it can handle the extra traffic. You should also prepare for any problems that might come up. Here are some tips:

  • Stress test your site by checking your checkout process during peak times of day and week to see how long it takes for customers to complete their purchase

  • Check whether all of your products are available in every country/city where they are being sold, as well as whether they are labeled accordingly (for example “Sold Out”).

  • If you have a newsletter signup form on your site, be sure to include an opt-in box asking people if they want updates about seasonal sales or other special offers from you so that they don’t miss out on anything important!


With proper planning and the right tools, you can set your store up for success during the holiday season. The key is to get everything in order before the rush begins so that when customers come knocking at your door they’ll find a smooth shopping experience with plenty of inventory available.