Black Friday and Cyber Monday are two of the most popular shopping days of the year. The former is held on the day after Thanksgiving, while Cyber Monday is held on the Monday after Thanksgiving. Both days offer big discounts on everything from household goods to electronics and clothing. In fact, some supercenters even stay open all night to accommodate customers looking for deals on Black Friday!
These two days of the year are huge for retailers because they can make up to 40% of a retailer’s yearly profits. But this doesn’t happen by accident—it takes careful planning and preparation from both you and your POS provider. If you want to make sure your store is ready for Black Friday and Cyber Monday, check out these tips for ensuring success.
Planning ahead is key to making that happen
With the holidays fast approaching, it’s important to make sure that you have everything you need to ensure a smooth transition from Thanksgiving into Black Friday and Cyber Monday. To help you with this process, we’ve assembled a checklist of five things that every retailer should do before the big sales start:
Make sure your inventory is ready for the season by checking your stock levels and replenishing as needed. Retailers must have plenty of stock for sale, or else customers will leave empty-handed once they realize there’s nothing left. It’s not uncommon for big box stores like Walmart and Target—who both offer hundreds of thousands of products—to run out entirely, so if you’re thinking about opening your doors on one or both days this year, make sure that you have plenty in reserve!
Ensure that your POS system is updated and ready for use during peak hours when high demand is expected
Train all members of staff on how to use new features or tools. Retailers need to have enough staff on hand to handle all of their customer requests. If you’re going to be open, you need enough people working so that everyone who wants to shop can get served quickly and efficiently.
Have an alternate plan in mind if there are technical difficulties on Black Friday or Cyber Monday (or any other time)
- And finally, a good plan is necessary: You’ll want someone in charge who knows what they’re doing (and preferably has experience with Black Friday/Cyber Monday sales) and who can lead other employees through whatever may come their way during these busy periods.
Be prepared with PosFox to make the most of these massive shopping days
To ensure you’re ready for Black Friday and Cyber Monday, make sure that your shop has all the needed:
Your POS system is active and can sell both online and offline
- You’ve activated the Quick order app. This can be very useful on Black Friday because it allows customers to create orders faster with one click and respectively create more orders.
Your abandoned cart app is set up. If active customers are prompted to complete their purchase when they exit your website without making a purchase. This way, you don’t miss out on any opportunities!
Also, remember that social media is vitally important during this season and it’s best practice for stores to have a Facebook chat feature added on their websites – which PosFox does!
Don’t get caught unprepared. Make sure you have enough inventory, staff, and technology to handle the influx of shoppers. By planning ahead with PosFox, you can make sure that your business has everything it needs to take advantage of these huge sales.