As an e-commerce business owner, you already know that abandoned carts are a significant challenge. According to a study by Barilliance, the global average cart abandonment rate stands at 75.6%. This means that over three-quarters of your customers will likely abandon their carts before completing their purchase.
But, there’s good news – you can recover a significant portion of those lost sales by sending an effective abandoned cart email. These emails are designed to remind customers about their abandoned carts and motivate them to complete their purchases. In this article, we’ll take a closer look at the must-have elements of a great abandoned cart email.
1. A Compelling Subject Line
The first thing that your customers will see when they receive an abandoned cart email is the subject line. Your subject line must be compelling enough to get them to open the email. You can use an attention-grabbing subject line, such as “Don’t forget your items!” or “Finish your purchase for 10% off!”.
2. Clear and Eye-Catching Design
The design of your abandoned cart email should be clear and eye-catching. Use a simple and clean design that draws attention to the message. A prominent call-to-action button, such as “Complete Your Purchase,” should be placed in a location that’s easy to see and click on.
3. Personalized Message
Personalization is key when it comes to abandoned cart emails. Address your customer by name and mention the items they left behind in their cart. This will make the email feel more personal and show the customer that you value their business.
4. Reminder of the Abandoned Items
In your abandoned cart email, remind the customer of the items they left behind in their cart. Include product images and descriptions to jog their memory and make it easier for them to complete their purchase.
5. Incentive to Complete the Purchase
Offering an incentive is an effective way to motivate customers to complete their purchases. This could be a discount code or free shipping. Make sure the incentive is prominently displayed in the email and make it time-sensitive to create a sense of urgency.
6. Clear Call-to-Action
The call-to-action (CTA) is the most crucial element of your abandoned cart email. It’s essential to make the CTA button easy to find and click on. The CTA button should take the customer directly to their abandoned cart, where they can complete their purchase.
7. Mobile-Friendly
Mobile devices account for a significant portion of online purchases. Your abandoned cart email must be mobile-friendly and display correctly on all devices. Use a responsive design that adjusts to fit the screen size of the device.
Closing Thoughts
An effective abandoned cart email can help recover lost sales and improve your e-commerce business’s revenue. By incorporating these must-have elements into your email, you’ll create a message that’s compelling, personalized, and effective at motivating customers to complete their purchases.